Not All Medals Are Round: Rethinking Shape, Texture and Finish in Modern Medal Design

When people hear the word "medal," most picture the same thing: circular, shiny, and probably gold. But in a world where personalisation matters more than ever, where companies want to stand out and employees want to feel seen, why stick to tradition? 

Custom made medals have evolved far beyond the standard round design. Today, they’re crafted with intention, built to reflect identity, and designed to make a lasting impression. And the most impactful medals are the ones that break away from the expected. 

Shape Changes Everything 

The shape of a medal may seem like a small detail, but it has a big effect on how it's perceived. A rectangular medal can suggest strength and structure. A hexagon might reflect unity and balance. A sleek asymmetrical design might hint at innovation. 

When you choose custom made medals, you're not just picking metal, you’re choosing how the achievement feels. For a forward-thinking tech company, a sharp-edged, modern shape could align perfectly. For a heritage-led brand, perhaps something more classic, but still unique. 

Shape can subtly express personality. And in recognition, that subtlety matters.

Texture Tells a Story 

A smooth, polished surface feels formal and refined. A brushed texture adds depth and weight. Embossed detailing can make a simple medal feel rich and dimensional. 

When recipients run their fingers over custom made medals, they’re not just feeling a surface, they’re connecting with the care that went into creating it. The material becomes a messenger. It tells them, “This wasn’t off the shelf. This was made for you.” 

Texture is what separates a mass-produced medal from one that feels like it came from a place of pride. 

Finishes That Speak Without Words 

The finish is where the personality of a medal really comes to life. Matte black? Confident and bold. Antique bronze? Classic and grounded. Satin gold? Elegant but not flashy. 

Choosing the right finish for your custom made medals is like choosing a tone of voice. It doesn’t scream, but it says something. About your brand. About your values. About how much you value the people receiving it.

The finish stays in the mind long after the ceremony ends. 

Design is Recognition, Not Decoration 

People remember how a medal made them feel. And design is part of that memory. When a company chooses a shape, texture, and finish that reflects their brand and the achievement being recognised, it turns a moment into a message. 

Custom made medals that look and feel like they belong to your team create stronger emotional ties. They feel earned, not generic. They become something people keep, wear, and talk about. 

That’s when recognition does what it’s supposed to: make people feel proud, connected, and inspired to do more. 

Craft Recognition with Purpose 

At KN Trophies, we believe no two medals should look the same because no two stories are the same. We design and craft  custom made medals with intention, working closely with our clients to ensure every shape, every finish, and every detail reflects the achievement it represents. 

Because recognition should never be routine. It should be unforgettable.